Detail The Effect of Health Warnings in Cigarette Packaging on Repurchase Intention: A Study on Indonesian Consumers (article of APMBA (Asia Pacific Management and Business Application Vol 4, No 3 2016) Bibliografi Author: Laksmidewi, Theresia Dwinita ; Jonatan, Leonard Surijadi Topik: Cigarette packaging; mortality salience; repurchase intention; terror management theory; JABFUNG-FEB-TDL-2022-09 Bahasa: (EN )     Penerbit: Department of Management, Faculty of Economics and Business, Brawijaya University.     Tempat Terbit: Malang    Tahun Terbit: 2016     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: 218-401-4-PB.pdf (788.11KB; 1 download) 9 The Effect of Health Warnings in Cigarette Packaging.pdf (1.0MB; 1 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract This study aims to examine the effect of health warnings on cigarette packs which are mortality-themed on repurchase intention, based on the perspective of terror management theory. This study used an experimental method with Indonesian adult smokers as participants. The results indicate that mortality warnings on cigarette packs conveyed in the form of pictures are more effective to influence the perception of health risks, compared to text warnings. The picture of deadly diseases caused by smoking ismore effective than the pictures do not show the deadly disease. Perceived health risk significantly mediates the effect of mortality warning on cigarette repurchase intention. However, smoking self-esteem does not significantly moderate the effect. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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