| The study of entrepreneurship now has become a research trend. The concept of TRA / TPB-based entrepreneurial intentions has attracted the attention of many scientists so that many scientists who have examined Entrepreneurial Intention through TRA / TPB [1], SEE [2], KEI [3] because it is very important to explore one's intentions to be able to focus on the business. For beginners or start-up businesses, starting a new business need to have motivation. Entrepreneurial motivation plays an important role in determining someone's intention in entrepreneurship because it can encourage them to do their intentions, many studies of new business creation intentions, or in other words referred to as entrepreneurial intentions. This research yillustrates Perceived Desirability as a driver for entrepreneurial orientation, which plays an important role in determining one's intention to create a new business or entrepreneurship. However, in several studies on Perceived Desirability, there are still results that do not significantly affect Entrepreneurial Intention [4, 5, 6]. An understanding of the relationship between Perceived Desirability and Entrepreneurial Intention also requires further empirical research. The results of the study have an interesting research gap for further research. To fill in the gaps in the concepts of Perceived Desirability and Entrepreneurial Intention has attracted the researcher to develop them. There are still inconsistencies in the above research, so researchers try to fill the gap by adding entrepreneurial motivation variables [7, 8, 9] as a driver in developing entrepreneurial intentions. As well as financial capital as a moderating variable that provides novelty that is perceived as supporting the motivation of entrepreneurship towards the intention to create new businesses, which are also expected to strengthen or weaken the intention to create new businesses [10, 11]. Thus, the built agendas are still wide open to receive criticism and academic advice to be able to develop well theoretical logic. This study seeks to make a conceptual contribution by filling this gap by adopting entrepreneurial motivation [7, 8, 9] and Financial Capital as a moderating variable to increase Entrepreneurial Intention. This model will be empirically tested in one area in North Kalimantan. |