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Inside SAP's Radical Makeover
Oleh:
[s.n]
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 165 no. 5 (Apr. 2012)
,
page 29-31.
Topik:
Corporate Software
;
IT Industry
;
Software-as-a-service
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.47
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The mission-critical (but unsexy) software giant lost its way with customers. CEOs Bill McDermott and Jim Hagemann Snabe think they can make SAP appealing again. At the stroke of midnight on Feb. 15, a new app called Recalls Plus appeared in Apple's App Store. It promised parents real-time alerts on the latest baby formula or car seat recalls, allowing them to share such information with friends. There was nothing surprising about the app except for three tiny letters at the bottom of its description: SAP.
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