Retail's New Radical  

Oleh:

Reingold, Jennifer

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 165 no. 4 (Mar. 2012), page 52-58.
Topik: Management Consultant; Apple Store; Retail Industry; JC Penney; Department Store

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

He's the guy behind the Apple Store and Target's cool cachet. Now he wants to fix J.C. Penney. Who is Ron Johnson, and will his high-stakes makeover really work? Johnson has spent years in the shadows, hatching two of the most significant retail concepts in a generation. At Target (TGT) he made the deal with Michael Graves that helped the company meld good prices with great design. At Apple (AAPL) he worked with Jobs to create the most profitable retail store in the world. Now Johnson, 53, is embarking on his toughest challenge. In front of those clouds at Pier 57 a day and a half later, he proclaimed that he would turn J.C. Penney (JCP) -- a dowdy brand aimed at the middle class at a time when the middle class itself is in peril -- into "America's favorite store" by the end of 2015. Not America's favorite department store, mind you; America's favorite store of any type.

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