Causal Cognitive Mapping in The Organizational Strategy Field : A Comparison of Alternative Elicitation Procedures  

Oleh:

Hodgkinson, Gerard P. ; Bown, Nicola J. ; Maule, A. John

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Organizational Research Methods vol. 7 no. 1 (Jan. 2004), page 3-26.
Topik: cognitive; cognitive mapping; knowledge elicitation; strategic cognition; knowledge capture; mental models
Fulltext: 3.pdf (191.61KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: OO3.5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy fields : pairwise evaluation of causal relationships and a freehand approach. The pairwise evalaution of causal relationships and a freehand approach. The pairwise technique yielded relatively elaborate maps, but participants found the task more difficult, less engaging, and less representative than the freehand approach. Implications for the choice of proceducres in interventionist and research contexts are considered.

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