CSR and Purchase Intentions (A Study of Central Java Earthquake)  

Oleh:

Hendarto, Kresno Agus

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 15 no. 1 (Apr. 2012), page 81-100.
Topik: Corporate Social Responsibility; Beliefs; Attitudes; Purchases Intentions; Mixed Methods
Fulltext: 62-215-1-PB.pdf (229.68KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In Indonesia, the debate on CSR concerning its implementation to be obligatory or not is still going on even though the Constitution Court had decided, on April 2009, requesting that it should be reviewed, especially the article 74 of the Laws no 40, 2007, that regulates such matter. This study is aimed to analyze the belief, attitude, and intention to purchase the products from the companies that have implemented CSR. The analysis was conducted in the regencies of Bantul, Sleman, Klaten, and Jogjakarta which exactly on May 27, 2006, these regions were affected by the earthquake. This study was done by combining both qualitative and quantitative methods. In the first phase, the data were collected by means of focused group discussion in the radio of RRI program 1 Jogjakarta. After this, the data were analyzed qualitatively. The results of this were used as the basis to to a survey on 100 consumers. This was analyzed using partial least square. It showed that the consumers have awareness towards CRS that was implemented by the companies, and therefore, they mediated their relationship by showing their belief and intention to purchase the products.

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