Environmental Analysis as a Basis for Determining Strategy of Cooperative Units in Ambon City  

Oleh:

Ismail, Rumra Suryanti

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 15 no. 1 (Apr. 2012), page 17-30.
Topik: Environmental Analysis; Performance Measurement
Fulltext: 55-186-1-PB.pdf (84.04KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Cooperation is either a grass-root economic movement or an entity having role in achieving prosperity society. Cooperation need to build itself and should be built to be self-reliant based on its principles so that it will become national economic foundation. Therefore, cooperation is hoped to be a stable, democratic, autonomous, participative and social economic organization. This research aimed at analyzing ability of internal factors (organization and institution, effort and business, service, member participation) or external factor (network) of KUD in measuring performance level as well as determining strategy alternatives which were appropriate with performance level of KUD. This research used Cooperative Capacity Analysis (CCA) with scoring technique and Basic Main Strategy Selection Matrix in choosing appropriate strategy for the KUD. Research showed that internal and external factor were able to determine the level of performance of KUD and grouped in two groups namely Good and Moderate. KUD classified as good was suggested to choose intensive strategy alternative by focusing on Concentrated Growth, Product Development and Market Development. While KUD classified as moderate was suggested to choose defensive strategy alternative by focusing on Goal Changing strategy.

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