Pengaruh Gaya Hidup Terhadap Adopsi Produk Berteknologi Tinggi pada Konsumen di Indonesia  

Oleh:

Simanjuntak, Evi Rinawati

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Journal of Business Strategy and Execution vol. 2 no. 2 (Jun. 2010), page 179-192.
Topik: Adoption; Technology; Lifestyle; Technology Adoption Model.
Fulltext: 20110923140000.pdf (163.76KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB84.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

With the rapid advances in technology, innovation of high-tech products grew fast in terms of type (variant), functionality, and sophistication. Adoption of high-tech product innovation becomes particularly important given the rapid development of technology. Based on the theory rerangka Technology Adoption Model (TAM), the author examines the influence of lifestyle factors on the adoption of high technology in the context of Indonesian consumers. researcher The study was conducted by survey methods (online and paper-and-pen) and processing the data using Structural Equation Modeling (SEM). The study findings suggest that lifestyle does not directly affect the desire to adopt high tech products, but through perceived usefulness. Consumer involvement with the Internet and E-Shopping is not visible to form a perceived usefulness of such high-tech products. In this study data showed that the perceived ease-of use contribute to the formation of perceived usefulness. The author provides several managerial implications associated with the above findings.

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