Analisis Loyalitas Toko dengan Pendekatan Second Order Factor dari Structural Equation Model  

Oleh:

Haryanto, Budhi ; Kawuri, Winanti Retno

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Journal of Business Strategy and Execution vol. 2 no. 2 (Jun. 2010), page 157-178.
Topik: Shopper Loyalty; Hedonistic Shopping Motives; Store Attributes
Fulltext: 20110923135800.pdf (146.64KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB84.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Objective of this study was to explain the shopping behavior. Shopper loyalty as dependent variable that was influenced by hedonistic shopping motives and store attributes. In the model, gender, age, and income as variables that were designed to moderate the relationship of these variables. Sample size was 200 person taken from customer loyalty in Solo Grand Mall. Survey was conducted to improve the response rate of the sample. Structural Equation Model was used to examine the structural relation. Second order factor SEM was chosen in order to explain the linkage among of the observed variable. The result showed that shopper loyalty was significantly influenced by store attribute and hedonistic shopping motives. This study also indicated that gender, age, and income were found to moderate shopper loyalty forming process. In this study, insignificant results were also discussed in order to give theoretically and practically implication.

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