Detail The Fun King   Oleh:  Reingold, Jennifer Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 165 no. 7 (May 2012), page 68-74. Topik: Entertainment Industry; Entertainment Company; The Walt Disney Company Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The Walt Disney Co. CEO is the steward for some of the most valuable names on the planet, and we're not just talking about Mickey and Minnie but also ESPN, ABC, Marvel, and Pixar. An inside look at how he runs the entertainment factory. It's the kind of casual virtuosity that marks the Walt Disney Company (No. 66 on the Fortune 500) at its best. There's a lot of that on this $1 billion boat, which is a sort of Noah's ark of Disney properties. I watch a live adaptation of the Disney film Aladdin in the ship's Broadway-size theater and sip a Guinness in the sports bar while watching March Madness on ESPN. I try the tasting menu in the high-end French restaurant, Remy, designed to look exactly like the restaurant in the Disney/Pixar movie Ratatouille. On deck, I take in a Pirates of the Caribbean--themed fireworks show. And I float in the turquoise waters of Castaway Cay, a Disney-owned island that is technically governed by the Bahamas but is really part of the loose federation of complementary and sometimes competing brands and business models overseen by Robert Iger, Disney's chairman and CEO. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved