Detail The New Coke   Oleh:  Sellers, Patricia Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 165 no. 7 (May 2012), page 48-53. Topik: Beverage Industry; Company Image; Coca Cola Company Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.47 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Muhtar Kent, the son of a Turkish diplomat, grew up in Thailand, India, and Iran, and he runs a company that operates in more than 200 countries. So it is rare for him to visit a place he's never been before. Yet as we travel by van out of Shenyang, a bustling metropolis of 7 million people, the Coca-Cola CEO quickly finds himself in uncharted territory: an increasingly desolate expanse of land in China's northeast, the nation's former rust belt. Then, eight kilometers from our destination, we are greeted by a ribbon of red banners -- 1,520 of them -- leading the way to a new bottling plant, Coke's 42nd in China and its largest to date. Hundreds of workers, all in bright red hats, cheer his arrival. "China will be Coke's largest market," Kent says. "I can't give you a time. But it will happen." Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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