Detail The Yuppie Phenomenon   Oleh:  Wortzel, Lawrence H. ; Vernon-Wortzel, Heidi Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen Prasetiya Mulya vol. I no. 1 (1993), page 16-19. Topik: YUPPIES; yuppie phenomenon Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ10.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel When it first appeared in print, the word "yuppie" was an acronym for yung, upwardly mobile urban professional. At first, it referred to the fewer than ten million americans who actually fit this definition. However, the word yuppie soon became a cultural shorthand to describe the perceived values, attitudes, and behaviour of a whole generation of consumers, the baby boomers. The baby boomers encompass all of the more than forty million americans born between 1946 and 1963. During the 1980s this large group of americans embraced consumption - related values, attitudes, and behaviour that came to be known as the yuppie life style. This was a life style significantly different from the life styles of past generations. Some of the characteristics of the yuppie life style include : 1. the worship of success as defined by and measured by income, coupled with the need to prominently display their success to others by acquiring ostentatious luxury goods. 2. strong desire to consume and a life style built around the consumption and display of goods and the collection of unusual and expensive experiences. Baby boomers defined themselves and deonstrated their success by what they owned and the experiences they had collected. Ownership and display of goods became a goal and an end in itself because it showed their success. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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