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ArtikelProphets of Zoom  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8787 (Jun. 2012), page S9.
Topik: User Interface; Software Engineering; Presentations
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.72
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelAs Edward Tufte, a statistician at Yale University, argues in his book "The Cognitive Style of PowerPoint: Pitching Out Corrupts Within", cramming information onto slides all too often breeds confusing jargon, alphabet soup, and verb-less phrases assembled into bogus bullet-point hierarchies. A new approach, then, would be greatly welcomed by many presenters and audiences alike--and "deep zooming" software may provide it. Zoomable user interfaces (ZUIs), as they are known, are arriving on the coat-tails of touch-screen gadgets such as the iPhone that have popularised zooming to magnify graphics. With ZUIs (pronounced zoo-ees), information need not be chopped up to fit on uniformly sized slides. Instead, text, images and even video sit on a single, limitless surface and can be viewed at whatever size makes most sense--up close for details, or zoomed out for the big picture. The presentation software designed by Prezi, a firm based in Budapest, Hungary, is based on this kind of "infinite canvas", as its founder, Peter Halacsy, calls it. For example, a naturalist delivering a presentation on giraffe habitats can tuck tables on, say, the nutritional qualities of foliage into the leaves of different tree species seen in satellite imagery of a savanna. The data could be left hidden for a talk to schoolchildren, or zoomed in on and revealed for an audience of scientists.
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