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ArtikelOutsourcing is so Passe  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8787 (Jun. 2012), page S7-S8.
Topik: High Tech Industries; Call Centers; Customer Services
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.72
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelFor the past decade, technical support has been in the vanguard of globalisation. With the costs of intercontinental communication shrivelling to virtually nothing, phone and online customer services have migrated to wherever they can be managed most efficiently and cheaply. India blazed the trail, building a $5 billion outsourcing business on helping Westerners solve high-tech problems. Some of the biggest brands in software, consumer electronics and telecoms have found a new workforce offering expert advice at a fraction of the price of even the cheapest developing nation. They speak the same language as their customers, and not just in the purely linguistic sense--because it is the customers themselves. "Unsourcing", as the new trend has been dubbed, involves companies setting up online communities to enable peer-to-peer support among users. Instead of speaking with a faceless person thousands of miles away, customers' problems are answered by unpaid individuals in the same country who have bought and used the same products. This is done either in discussion forums set up on the company's own website or on social networks like Facebook and Twitter.
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