Detail The Salesman of Brazil; Eike Batista   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8786 (May 2012), page 67-68. Topik: Politics; Business Community; Foreign Investment; International Relations Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.72 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Flogging insurance door-to-door is not easy. No one likes having lunch interrupted by a stranger who babbles about accidents and death. A salesman must be charming to stop that door from slamming in his face. This was Eike Batista's baptism of fire. He put himself through college in the 1970s by peddling policies. The skills he learned have come in handy since then. Mr Batista credits part of his success to his father, who pushed him out of the nest. A commonly muttered criticism of Mr Batista is that he is too good a salesman to be true. Creating buzz right through the oil-and-gas supply chain was essential to get firms to prepare for increased production, and hence to make Mr Batista's grand plans come to fruition, says Lucas Blender of Geracao Futuro, a stockbroker. But Mr Batista's detractors dismiss him as the only person besides Bill Gates to have made billions from PowerPoint. His tendency to go to market soon after developing a concept can certainly misfire. Another reason why Mr Batista courts publicity is to encourage--or shame--other rich Brazilians into giving away some of their lucre, he claims. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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