Dampak Iklan terhadap Citra Ramah Lingkungan PT "X": Studi Kasus Mahasiswa Manajemen Universitas "Y" di Jakarta  

Oleh:

Werdyningrum, Karmila ; Liem, Herlin Hidayat

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 6 no. 2 (Nov. 2011), page 125-142.
Topik: Advertisement; Green Marketing; Company's Image
Fulltext: 125-142 Karmila Werdyningrum; Herlin Hidayat Liem - Bernard.pdf (13.01MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The existence of green customers is being used by the company through the implementation of green marketing, as their company's social responsibility. In order to receive a positive image from the public, a right marketing strategy is needed. Company image needs to be popularized to make the society aware of it's name and it's existence, as well as to create a perception towards the company's identity, as expected by the company. To popularize it's image, it can be done through advertisement and public relation activities. The result of the study indicates that there is a strong and positive influence from the television advertisement towards the company image.

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