Dipping into the Kitty; Consumers  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8786 (May 2012), page S16-S19.
Topik: Retailing Industry; Consumption; Entrepreneurs; Intellectual Property; Trends

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.72 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Zhang Guidong grew up on a farm in Anhui, a poor inland province, where China's economic reforms made a humble beginning. He left home for Beijing in 1995 with only a few years' schooling. First he sold belts and lighters in Tiananmen Square. When that was banned, he joined some friends from back home in Beijing's Silk Market, where he sold vegetables and silk items to the staff of the embassies nearby. The Silk Market is famous for selling brand-name goods at suspiciously low prices, often to tourists who seem to enjoy the combination of rip-offs and knock-offs. Fined many times for selling fakes, Mr Zhang eventually decided to change his strategy. He sought a licence to sell genuine goods under the brand "Hello Kitty". A white bobtailed cat that first appeared on a purse in the 1970s, Kitty now counts as Asia's answer to Mickey Mouse. The brand's guardians were initially worried by all the fakes on sale in the market, but in the end they were persuaded that the place was trying to clean itself up. Mr Zhang's business is now doing well. Most people think of China as an industrial powerhouse, not a consumer's paradise.

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