Murray Lender: Obituary  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8780 (Apr. 2012), page 94.
Topik: Deaths; Baking Industry; Baked Goods; Market Strategy; Sales Promotions; Family Owned Businesses; Corporate Profiles

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.71 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Murray Lender, bagel-promoter, died on March 21st, aged 81. Everything, he proclaimed, was Better on a Bagel. Behind the patter was a giant vision: to bagelise America. The family firm in Baldwin Street, New Haven (Poppa, Momma, himself, three brothers) was baking as fast as it could go by the 1950s, but still not making much money after 30 years. Over hellish Saturday nights and Sunday mornings they would produce 3,000-6,000 dozen bagels. But bagels were still seen as a local, ethnic, weekend edible. Lender wanted to sell bagels all week, and all across the country. From 1955, working full-time on no salary, he began to buzz with good ideas. Put six bagels in a plastic bag to give them a three-day life, rather than seven hours. Sell them in grocery stores to create an all-week, everyday demand. Tickle those gentile taste buds with onion, egg, cinnamon 'n' raisin flavors. Even better, pop them in the walk-in freezer his father already had, and make them last so long that you could ship them everywhere.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali