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ArtikelPretty Profitable Parrots: Schumpeter  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8784 (May 2012), page 62.
Topik: International; Management Science; Innovations; Research & Development--R&D
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.71
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelPoliticians and countless awards ceremonies extol innovation's role in economic growth. Businesses are told to innovate or die. Imitators are cast as the bad guys. In the real world, companies copy and succeed. History shows that imitators often end up winners. Firms seldom admit to being copycats. First, it is bad for bosses' egos. Second, it can be legally risky. But there is usually plenty of scope to imitate safely.
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