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ArtikelSimplify and Repeat: Schumpeter  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 403 no. 8782 (Apr. 2012), page 62.
Topik: Corporate Planning; Books; Product Management
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.71
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelIn 1932, as the global economy collapsed, a Danish carpenter called Ole Kirk Kristiansen started to supplement his income by selling wooden toys. Today there are 75 bits of Lego for every person on the planet. In the mid-1990s Lego expanded too feverishly into what business theorists call "adjacencies": theme parks, television programmes, clothes, watches and learning labs. The firm hit a wall made of bricks, not plastic. After years of dismal results, a new boss in 2004 took Lego back to its roots. Lego is both a metaphor and a case study for the argument at the heart of "Repeatability", a new book by Chris Zook and James Allen, two consultants with Bain & Company.
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