Detail Nudge Nudge, Think Think: Free Exchange   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 402 no. 8777 (Mar. 2012), page 76. Topik: Economic Policy; Behavioral Psychology; Economic Theory; Research Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.71 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel "Freakonomics" was the book that made the public believe the dismal science has something interesting to say about how people act in the real world. But "Nudge" was the one that got policy wonks excited. The book, first published in 2008, is about the potential for behavioral economics to improve the effectiveness of government. Behavioral economists have found that all sorts of psychological or neurological biases cause people to make choices that seem contrary to their best interests. The idea of nudging is based on research that shows it is possible to steer people towards better decisions by presenting choices in different ways. That theory is now being put to the test. One of the book's co-authors, Cass Sunstein, has been recruited by Barack Obama to the White House. Richard Thaler, the other co-author, has been advising policymakers in several countries including Denmark, France and, above all, Britain, where David Cameron has established a Behavioral Insights Team, nicknamed the Nudge Unit. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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