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BukuMarket-sensing capability, innovativeness, brand management systems, market dynamism, competitive intensity, and performance : an integrative review
Bibliografi
Author: Likoum, Steven W. Bayighomog ; Shamout, Mohamed Dawood ; Harazneh, Ibrahim ; Abubakar, A. Mohammed
Topik: Market-sensing capability; Firm innovativeness; Brand management systems; Market dynamism; Competitive intensity; Firm performance
Bahasa: (EN )    
Penerbit: Springer     Tempat Terbit: New York    Tahun Terbit: 2018    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Market-Sensing Capability, Innovativeness, Brand.pdf (669.97KB; 2 download)
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