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Market-sensing capability, innovativeness, brand management systems, market dynamism, competitive intensity, and performance : an integrative review
Bibliografi
Author:
Likoum, Steven W. Bayighomog
;
Shamout, Mohamed Dawood
;
Harazneh, Ibrahim
;
Abubakar, A. Mohammed
Topik:
Market-sensing capability
;
Firm innovativeness
;
Brand management systems
;
Market dynamism
;
Competitive intensity
;
Firm performance
Bahasa:
(EN )
Penerbit:
Springer
Tempat Terbit:
New York
Tahun Terbit:
2018
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
Market-Sensing Capability, Innovativeness, Brand.pdf
(669.97KB;
2 download
)
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