One Thousand Points of "Like"; Social Media and Fund-raising  

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 402 no. 8766 (Jan. 2012), page 50.
Topik: International; Web Sites; Drinking Water; Social Networks; Philanthropy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.69 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The symmetry is elegant: almost a billion people in the world lack access to clean water, while the social media sites Facebook and Twitter have roughly the same number of users. Marrying the two is Water Forward, a site launched last year that aims to raise money for clean drinking water in poor countries. Designed as an online photo album, users buy space for friends at $10 per portrait. The funds go to an organisation called charity: water, which has since 2006 collected over $40m, much of it online. Other charities are eager to exploit the fund-raising potential of social media. Nine out of ten non-profits in America have a presence on Facebook according to the latest Nonprofit Social Network Benchmark (NSNB) report, a survey of nearly 11,200 non-profit professionals.

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