Attractiveness Of Boutique Hotels That Impact The Tourist Satisfaction And Revisit Intention - A Case Of Bangkok Area  

Oleh:

Yang, Chih-Yun ; Yeh, Shang-Pao ; Tantiwarachai, Jariya

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-17.
Topik: Boutique Hotel; Attractiveness; Tourist Satisfaction; Revisit Intention
Fulltext: TW20.pdf (256.89KB)

Isi artikel

Presently, due to the tourists’ needs an experience of travel that different from traditional hotel, therefore the boutique hotel has become to one of the destination choice which the tourist can perceive more new experience. This study endeavor to find out the tourists’ needs from boutique hotel and attractiveness of boutique hotel is a factor which influence to tourist satisfaction and return visit in the future. A total of 370 respondents completed a questionnaire conducted at Bangkok, Thailand during February 11st to February 25th, 2011. Descriptive statistics analysis, reliability analysis, regression analysis, pared-simple T test, and path analysis were used to analyze the data. The results reveal the attractiveness of boutique hotel and perceived attractiveness has a significant affects on tourist satisfaction and tourist satisfaction has a significant influence on revisit intention. Additionally, the attractiveness of boutique hotel and perceived attractiveness has an indirect effect via tourist satisfaction to revisit intention.

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