A Study On The Hotel Innovation Activities And Butler Service From The View Of Resource Based  

Oleh:

Yang, Chih-Yun ; Tseng, Cheng-Jui

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-9.
Topik: Service Innovation; Tourist Hotel; Questionnaire Survey; ANNOVA
Fulltext: TW19.pdf (59.64KB)

Isi artikel

This study is from the resource based view of the general service and butler service innovation activities in the hotel industry. This study tries to get a better understand the importance of service innovation and butler activities on the hotel industry and to find out how to fit service innovation and butler activities into hotel’s business activities. The hotel industry are now more focus on how to develop service innovation and marketing techniques to sell out their products, which can be the two dimensions services and marketing. In the limited resources situation, technology and product innovation dimensions are not priority consideration to innovation for an international tourist hotel, because the product and technology updates are significant cost expenditures. Only low cost of service innovation is now the focus of international tourist hotels.

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