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ArtikelToo Many Cars, Too Few Buyers: European Carmakers  
Oleh: [s.n]
Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 402 no. 8772 (Feb. 2012), page 51-52.
Topik: International; Automobile Industry; Business Conditions; Market Strategy
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: EE29.70
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelGerman autobahns are unlike motorways elsewhere--on some you can drive as fast as you like. Germany's car industry is also in a class of its own. Its three big premium brands, BMW, Mercedes-Benz and Audi (part of Volkswagen), are working flat-out to meet demand for their beautifully engineered, stylish motors. The emerging world's new rich love them. Germany's domestic car market is doing nicely, too: sales grew by 9% last year. The contrast with the rest of Europe is stark. So Europe's volume--ie, non-premium--car-makers are in trouble.
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