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Too Many Cars, Too Few Buyers: European Carmakers
Oleh:
[s.n]
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
The Economist (http://search.proquest.com/) vol. 402 no. 8772 (Feb. 2012)
,
page 51-52.
Topik:
International
;
Automobile Industry
;
Business Conditions
;
Market Strategy
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
EE29.70
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
German autobahns are unlike motorways elsewhere--on some you can drive as fast as you like. Germany's car industry is also in a class of its own. Its three big premium brands, BMW, Mercedes-Benz and Audi (part of Volkswagen), are working flat-out to meet demand for their beautifully engineered, stylish motors. The emerging world's new rich love them. Germany's domestic car market is doing nicely, too: sales grew by 9% last year. The contrast with the rest of Europe is stark. So Europe's volume--ie, non-premium--car-makers are in trouble.
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