An Analysis on Research and Development Technology from a Business Model Perspective: Focusing on the Pharmaceutical Industry  

Oleh:

Young Tae, Kim ; Sang Chan, Park ; Sang-Chul, Lee ; Kwang Hyuk, Im

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-13.
Topik: Business Model; Business Model Components; Business Properties; Value Evaluation
Fulltext: KSQM20.Young Tae, KIM_Fullpaper.pdf (85.74KB)

Isi artikel

A technology which is in possession of enterprise has technological character and business character simultaneously. In the past, enterprise only took account of technological value of technology and did not consider yield enhancement plan and business which utilized this technology. Now, business model including the technology has heavy impact on enterprise capacity. Business model is constituted with several business model components. The technology can figure business character through business model component-based cluster analysis and character analysis. If the technology figures character based on business model, enterprise could find other enterprise or technology which has similar business model components characters. Furthermore, if enterprise discovers technological change and characters of other enterprise or technology, enterprise could judge a direction of technology which will be developed in the near term and a plan which utilized existing technology to increase enterprise’s profits.

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