An Empirical Study On The Activity Factors Influencing New Product Development Performance  

Oleh:

Lee, Kwangsoo ; Ree, Sangbok

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-11.
Topik: New Product Development Activity; Technological Innovation Activity; Technical Cooperation Activity; New Product Competitive Advantage; New Product Development Performance; Business Performance
Fulltext: KSQM11.KwangSoo.LEE_fullpaper.pdf (130.56KB)

Isi artikel

In this study, new product development activities, technological innovation activities, technical cooperation activities may have an impact on new product competitive Advantage, new product development performance and business performance. The aim of empirical analysis is to identify the structural causal relationship among the activities and performance factors. For the empirical analysis, using SPSS 18.0 and AMOS 18.0 statistical package,exploratory and confirmatory factor analysis was conducted. Through the analysis of structural model confirmed the significance of the cath. For analysis, to set up a research model and hypothesis was verified through empirical analysis. We get the results as follows: New product development activities have a positive impact on new product competitive advantage as well as the new product development performance. Technological innovation activities have a positive impact on new product competitive advantage, and do not have enough impact on the new product development performance. Technical cooperation activities have a positive impact on the new product development performance, and do not have enough Impact on the new product competitive advantage, new product competitive advantage has a positive impact on the new product development performance as well as the business performance. New product development performance has a positive impact on the business performance.

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