Building a Brand Image Evaluation Model Based on User’s Reputation  

Oleh:

Konishi, Tetsuro ; Kaneko, Masaaki ; Kumagai, Satoshi

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-10.
Topik: Brand image; Clarification of priorities; Site reviews; Text mining; Covariance structure analysis
Fulltext: JP27_Konishi_Fullpaper.pdf (210.57KB)

Isi artikel

The brand value has been changed to what is produced in real time by word of mouth and interaction between users. The Ministry of Economy, Trade and Industry (METI) in Japan sent out questionnaires to enterprises and presented quantitative results on the components and their priorities in the brand image. However, this result does not reflect the features of the industry. The purpose of my study is to construct a model that evaluates the brand image relatively and objectively using users’ comments and it possible to reflect the features of the industry.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali