The Proposal of the Environment Information Which Affects Purchase of the Consumer’s Eco-Friendly Product  

Oleh:

Sashida, Daisuke ; Kaneko, Takeshi ; Yokoyama, Shin-Ichiro

Jenis: Article from Proceeding
Dalam koleksi: Asian Network for Quality (ANQ) Congress 2011, Ho Chi Minh City, Vietnam, 27-30 September 2011, page 1-12.
Topik: eco-friendly product; environment information group; economic rationality; consumer attribute
Fulltext: JP19_Daisuke Sashida_fullpaper.pdf (195.65KB)

Isi artikel

Recently, a global environmental issue attracts attention worldwide and Japanese company try for the spread of eco-friendly products. However, it is said that a gap occurs for consciousness and the action for the environmental issues of consumers. The main cause of this gap is said that the environment information which the company sends it doesn’t reach the consumers. Meanwhile, there is a preceding study to show importance to send environment information effect. Therefore this study clarifies environment information to affect the purchasing of consumers. As a result, it could be divided into four groups. And it developed that the price permission rate of the eco-friendly product changed by environment information to show to a consumer.

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