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Throwing Muses: The roots of creativity
Oleh:
Lehrer, Jonah
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
The Economist (http://search.proquest.com/) vol. 402 no. 8776 (Mar. 2012)
,
page 78.
Topik:
Muses
;
Scientific and Sociological
;
Pixar
;
Nurtured
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
EE29.70
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Where do good ideas come from? For centuries, all credit for these mysterious gift went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in "Imagine", a smart new book about "how creativity works". Drawing from a wide array of scientific and sociological research and everything from the poetry of W.H. Auden to the firms of Pixar he makes a convincing case that innovation cannot only be studied and measured, but also nurtured and encouraged
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