Detail Good for You, Not For Shareholders; Cola Wars, Continued   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 402 no. 8776 (Mar. 2012), page 59-60. Topik: Soft Drink Industry; Market Shares; Advertising; Turnaround Management Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.70 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Faced with mounting investor dissatisfaction about Pepsi's stagnant share price, the food-and-drinks giant recently embarked on an effort to relaunch the company. On February 9th the group announced that it was cutting 8,700 jobs, or 3% of its workforce. Having underinvested in its flagship beverage brands for years, it is increasing investment in marketing and advertising by $500m-600m. It has some catching-up to do: at the end of 2010 Pepsi spent 3.3% of sales on advertising compared with 8.3% of sales at Coca-Cola, according to Judy Hong, who follows drinks makers for Goldman Sachs. Pepsi's boss, Indra Nooyi, is seeking to revive the company's core business while continuing her ambitious drive to transform the company into a maker of healthier drinks and snacks, and a better corporate citizen. In the past few years Ms Nooyi has spent disproportionate time and effort on promoting products that Pepsi calls "good for you" (oatmeal, fruit juices and sports drinks), which make up about 20% of its sales. She is aiming nearly to triple the revenue of nutritious products, to $30 billion, by 2020. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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