Information, Education, Awareness: Pioneering International School (RSBI) Case in Indonesia  

Oleh:

Kartikawangi, Dorien

Jenis: Article from Proceeding
Dalam koleksi: The Third Asian Conference on Education (ACE) 2011 : "Learning and Teaching in a Globalised World" (Osaka - Japan, October 27-30, 2011), page 516-526.
Topik: education; communication; media
Fulltext: ACE_proceedings_2011 - p516.pdf (326.04KB)

Isi artikel

A Pioneering International School (RSBI) is the National Standard School, which prepares students based on National Education Standards in Indonesia and the international standard in achieving international competitiveness. Since its establishment by the Ministry of National Education, it seems that evaluation is needed regarding the uncertainty information which is spread in the society by the media. This paper is presenting a study on the importance of communication in building understanding of the pioneering international school in Indonesia. The study used a qualitative approach with secondary data. The analysis of the data is based on agenda setting and the uses and gratification theories. The results suggest that the media should support the government in giving the information on the pioneering international school to the society. This information is part of social education which brings awareness to the society about the pioneering international school. Finally, the understanding of the society will reduce uncertainty, which will bring positive perception to the pioneering international school in particular, and the Ministry of National Education in general. In return, it will support the international competitiveness of Indonesian human resources.

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