Analisis Korelasi Kualitas Pelayanan dan Citra terhadap Kesetiaan Konsumen pada Koperasi Karyawan Mitra Sejahtera Bandung  

Oleh:

Djunaedi, Djudju

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 28 no. 315 (Dec. 2011), page 41-45.
Topik: Kesetiaan Konsumen; Kualitas Pelayanan; Koperasi; Ekonomi

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.30 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Growing business in line with advances in science and technology will effect the taste and needs of consumers for goods and services. A company should have a strategic planning in order to compete with other companies and they should maintaintheir customer loyalty. The objective of this paper is to find out the correlation between the service quality and image towards the customer loyality. The method used survey with descriptive approach and correlation analysis. The survey was conducted in Koperasi Karyawan Mitra Sejahtera. The result shows that the sevice quality and image are not significant factors wich influence the customer loyalty. As the consequence, the manager should improve their company performance.

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