Detail Antecedents of Positivity Effects in Social Versus Non Social Judgement   Oleh:  Johar, Gita Venkataramani ; Menon, Geeta Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 4 (1997), page 313-338. Topik: judgement; antecendent; positivity effects; judgement Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The positivity effect in judgements of personal experiences is a well established finding. In this article, we posit that this effect may not manifest in the case of product experiences. We base this on literature that suggests that social stimuli (such as personal experiences) are more ambiguous than non social stimuli (such as experiences associated with oridycts). Because of this ambiguity, construal processes are more likely to occur for social versus non social stimuli, increasing the likelihood of the operation of self - serving theories in social judgements. Experiment I reveals that positive personal experiences are more likely to be retrieved than negative personal experiences, however, there is no difference in recall of positive and negative product experiences. Experiments 2 and 3 extends this finding to jughements of past and future experiences, respectively and replicate the better than average effect for personal but not product, experiences. Experiment 4 then examines the motivational underpinnings of construal processes and shows that construals can operate even for relatively unambiguous product experiences when participants believe such experiences implicate the self. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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