Detail More Ownership Revisited : A Robust Effect ?   Oleh:  Shimp, Terence A. ; Sprott, David E. ; Barone, Michael J. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 3 (1997), page 257-284. Topik: OWNERSHIP; ownership; robust effect Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Beggan (1992) published a program of studies that tested the concept of more ownership. His interesting results, in support of nuttin's (1985, 1987) earlier work, detected that participants who receive an item as a gift (and hence who acquire ownership) evaluate that item more favorably than do participants who examine an identical item but do not own it. Beggan attributed these results to a private self - enhancement effect. Our research set out to better understand the operative theoretical mechanism and to test the robustness of the emerge ownership effect. Findings from our program if studies lead us to questio whether the mere ownership effect is as robust as beggan's findings would suggest. We have demonstrated that the magnitude of effect may simply represent a form of experimenter bias. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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