Detail The Persuasive Impact of Message Spacing   Oleh:  Sternthal, Brian ; Malaviya, Prashant Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 3 (1997), page 233-256. Topik: message production; persuasive impact; message spacing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Although the persuasive impact of repeated message exposures has been investigated extensively, the effect of varying the spacing of those repetitions on message judgements has not been examined empirically. We use recent theorizing, which suggests that in relation to massed presentaitons, spaced presentations of a target ad are likely to prompt the allocation of more reseources to stimulus processing because spaced exposures are perceived as less familiar. Brand judgements are expected to depend on the resources that are allocated to message processing in relation to those required for this task, and these judgements are expected to be most favorable when the resources allocated to message processing match those required for the task. Our data are consistent with these expectations. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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