Detail Comment on Social Marketing : Are We Fiddling While Rome Burns ?   Oleh:  Wells, William D. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 2 (1997), page 197-201. Topik: SOCIAL MARKETING; social marketing; rome burns Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel In "social marketing : are we fiddling while rome burns?" Goldberg urfed university based consumer psychologists to "take on some of the many social marketing issues that lie awaiting" (goldber, 1995, p. 367). He also urged us to focus on "upstream" rather than "downstream: issues (pp. 357 - 366), employ "micro - label experimentation " (pp. 356 - 357) and enter the political arena to advance to implications of our work (pp. 366 - 367). I easy to agree that we should address social issues. Many do that now. It is not to easy to agree that we should focus on upstream rather than downstream issues or that micro - lab experimentation is the method of choice. It is very difficult to agree that we should enter the political arena where, as goldberg acknowledged, "the adversaries are contending for power, not truth" (p. 366). Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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