Moods and Attitude Judgements : A Comment on Fishbein and Middlestadt  

Oleh:

Schwarz, Norbert

Jenis: Article from Bulletin/Magazine
Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 6 no. 1 (1997), page 93-98.
Topik: judgement; mood; attitude judgement; fishbein; middlestadt

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Fishbein and middlestadt (F & M, 1995) proposed that all non cognitive influences on attitude change are mediated through changes in beliefs and their evaluative implications. This proposal is evaluated in light of recent research into different processes underlying mood effects on attitude judgements. Whereas some process assumption (mood congruent recal and mood induced differences in processing style) are compatible with F & M's proposal, other influences cannot be traced to changes in belief structure. Instead individual's mood at the time of judgement may itself serve as a source of informaiton, resulting in direct influences on evaluative judgements.

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