Pengaruh Harga dan Overall Satisfaction terhadap Loyalitas Pelanggan (Studi Kasus: PT Gading Prima Autoland)  

Oleh:

Surbakti, Feliks Prasepta Sejahtera ; PUTRA, ERICKO (Co-Author)

Jenis: Article from Proceeding
Dalam koleksi: Prosiding Seminar Nasional Riset & Teknologi Terapan (Ritektra) "Peran Riset & Teknologi Terapan dalam Pengembangan Industri", Jakarta 7-8 Juli 2011 : Fakultas Teknik Industri, page 41-48.
Topik: Loyalty; Price; SEM; LISREL
Fulltext: TI-006 Feliks (Unika Atma Jaya) pg 41 - 48.pdf (252.95KB)

Isi artikel

In this time, car repair shop must have operational concept that different with las time. The service in car repair shop must be proactive to do some approach to the customer. The management in car repair shop must can do approachment so the customer don’t have feeling that they come to some strange place but they can feel it like their own home or relatives. This study This study is used to know if the satisfaction of customer that is also the key of the success of car repair shop have effects to the loyalty which is one of the success of car repair shop because price will determine how big is the profit. Price is an important thing to satisfaction and also loyalty of the customer than the other things.Price is one of the success factor of car repair shop because price will determine the profit of the car repair shop. So from this research will know how price and overall satisfaction to loyalty. Testing the hypothesis using the concept of SEM (structural equation modeling) with LISREL 8.50. Based on the results of data processing,we know that overall satisfaction dimention, has no significant value to customer loyalty Autoland Car repair shop.

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