Detail Nutrition Information in The Supermarket   Oleh:  Nolan, Catherine A. ; Staelin, Richard ; Metcalf, Barbara L. ; Russell, Gary J. ; Russo, J. Edward Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 1 (1986), page 48-70. Topik: NUTRITION; nutrition information; supermarket Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Lists of nutrition information posted in supermarkets were designed to reduce the information - processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar - a negative component of food - increased the market share of low - sugar breakfast cereals at the expense of high -sugar brands. We conclude that effort - reducing displays are a successful technique for increasing information use, especially for the more highly valued negative nutrients. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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