Detail Studi mengenai pengaruh self expressive, hedonic product, brand trust, dan brand engagement terhadap brand love pada produk smartphone Samsung (makalah dalam Prosiding Working Papers Series In Management Vol 10, No.2 2018) Bibliografi Author: Riawan, Rivan ; Setiyaningrum, Ari Topik: Self Expressive; Hedonic Product; Brand Trust; Brand Engagement; Brand Love; JABFUNG-FEB-ARI-2020-12 Bahasa: (ID )     Penerbit: Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2018     Jenis: Papers/Makalah - pada seminar nasional Fulltext: 12-1214-2054-1-PB.pdf (422.05KB; 8 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract This research aims to analyze the effect of self expressive, hedonic product, brand trust and brand engagement toward brand love on Samsung Smartphone product. This research used 120 respondents in Jakarta. Nonprobability samping with purposive sampling technique used in this research to recruit the sample. The data is analyzed by using multiple linear regression analysis with IBM SPSS Statistics 22 program for windows. The results of this research indicated that hedonic product, brand trust and brand engagement have positive effect toward brand love, whereas self expressive has no significant effect toward brand love. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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