Detail Effects of Initial Product Judgments on Subsequent Memory-Based Judgments   Oleh:  Kardes, Frank R. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Consumer Research vol. 13 no. 1 (1986), page 1-11. Topik: PRODUCTS; initial product judgement; memory - based judgements Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ32 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel The present experiment investigates the degree to which initial stimulus - based judgments of a product influence subsequent memory - based judgements of that product. An interpolated judgement task was employed to lead respondents to make either positive or negative initial judgments about the target product. These early judgements influenced subsequent global memory - based judgements (the initial judgment effect). Moreover, purchase intentions were more highly correlated with global memory - based judgements than with recall for factual information. The dual coding theory of memory was used to explain the results. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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