| Sports is a global scale industry, but unfortunately this industry does not get the attention of the public, especially in province of Jakarta. Sport science is an innovation that has been used globally to increase people's interest in paying more attention to sports. This study aims find out how the Jakarta's public interest in sports science, how the MPR strategy used by Eminence as a company in the field of sports is effective in increasing public interest, and the impact of the MPR strategy that Eminence has applied to the public. This study uses qualitative methods by conducting in depth interviews with Eminence's marketing division and the public to obtain data. This research concludes that the MPR strategy used by Eminence has been quite effective for people that have been known the existence of Eminence, but Eminence must educate more intensively to increase public interest and reduce misunderstanding about Sport Science. |