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The Perils of Self-Promotion
Oleh:
Elmer, Vickie
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 164 no. 8 (Nov. 2011)
,
page 23-25.
Topik:
Social Media
;
Social Network
;
Entrepreneurs
;
Personal Brand
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.47
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Shama Kabani spends much of her time teaching entrepreneurs and CEOs to promote themselves on social media. She wrote a well-received book, The Zen of Social Media Marketing, owns a growing digital marketing company, and stars in a web-TV show offering advice on building your brand and more. Friendly and outgoing, Kabani, 26, defines her own brand as open, vibrant, and innovative. Yet her actions sometimes run counter to the accessibility she works so hard to project. She removed the "send an e-mail" button on her Google+ account after a barrage of "You're so hot" and "I love you" missives. Then, in December 2010, Kabani abruptly stopped following all 16,000 people she had subscribed to on Twitter in hopes of eliminating a barrage of spam and other comments. "It became unmanageable," she says.
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