Riset sebagai Ujung Tombak Keberhasilan Program Public Relations  

Oleh:

Sulistyaningtyas, Ike Devi

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Ilmu Komunikasi vol. 7 no. 02 (Dec. 2010), page 171.
Topik: Public relations; management; research.

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J113 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

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