Under Armour Gets Serious  

Oleh:

Roberts, Daniel

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 164 no. 7 (Nov. 2011), page 64-70.
Topik: Sports Apparel; Clothing Industry; Entrepreneur; Leadership; Business Strategy; Business Management

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Under Armour is hardly the first brand to disrupt an industry. What's really compelling here, though, is that Plank, starting with little more than a cool shirt and the mindset of a competitive athlete, has taken on a hugely dominant company with vastly larger resources and made it blink, and has continued to take share in a down economy. In his final year of eligibility for Fortune's 40 Under 40 list, Kevin Plank sits at No. 12 -- his highest ranking yet. Here's why.

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