Detail The Trouble With Green Product Ratings   Oleh:  Keegan, Paul Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 164 no. 3 (Aug. 2011), page 32-36. Topik: Corporate; Green Economy; Environment; Retailing Industry Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Two years ago this month, Wal-Mart CEO Mike Duke dropped a bomb on the retailing world by announcing that the company would spearhead an audacious effort to create a "sustainability index" that would reassure the environmental and social impact of every product sold in its stores. Though the move was generally praised by environmentalists, Wal-Mart had not suddenly turned green -- it turns out a vast amount of money is to be made by reducing energy and waste up and down the supply chain. As the world's largest company, Wal-Mart had the clout to enforce its implied threat, later made explicit by Duke's lieutenants: Treat the planet well and get prime access to its 200 million customers each week; pollute and despoil, and you will be shunned. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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