REVITALISASI PEMASARAN PRODUK APEL OLAHAN DAN IMPLIKASINY A TERHADAP STRA TEGI DAN BAURAN PEMASARAN PT. KUSUMA SATRIA DINASARI WISATAJA YA -MALANG  

Oleh:

Andria, Fredi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Sosial Humaniora: Penelitian Universitas Djuanda vol. 1 no. 01 (Okt. 2010), page 47.
Topik: Agrowisata; Apel; Malang; Pemasaran Produk

Ketersediaan

Perpustakaan PKPM Nomor Panggil: J130 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Thepurposes of this study are: (1) to analyse tht! marketing strategy of processed apple of PT. Kusuma Agrowisata;(2) to analyse the industry competitive's condition of processed apple produced by PT Kusuma Agrowisata;and (3) to recommend strategies and marketing mix alternatives to be implemented by PT KusumaAgrowisata in order to achieve their missions and vision. All of these purposes arefocused on marketingrevitalizationfor PT Kusuma Agrowisata. A competition analysis (Five Force's of Proter) with Delphi Technique and SWOT analysis is used. A marketingstrategy and marketing mix would be formulated for all processed apples as by PT Kusuma Agrowisata,Malang as recommended

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