People Don't Need a Profit Motive to Innovate  

Oleh:

Hippel, Eric von

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 89 no. 11 (Nov. 2011), page 36-37.
Topik: Innovations; Creativity; Business Strategy; Consumer Products

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Innovations developed by individuals who give them away increasingly compete with patent-protected, for-profit innovations in many parts of the economy. Recent studies of representative samples of adults in the U.S., Japan, and the UK have found that many consumer products are developed by consumers themselves instead of by companies intending to sell them. For example, in the UK, 6.1% of adults had created or modified consumer products within the past three years. In aggregate, UK consumers spent 2.3 times more on consumer innovation than all UK firms combined. Only 2% of these innovating consumers patented their ideas, and many distributed them free of charge.

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